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Trade Fair Overview

Trade Fair Overview

Export Solutions provides full event management and on site support for Australian pavilions and independent exhibitors at International Exhibitions, Trade Fairs or Events. Working closely with Government trade offices, Industry associations and event organisers, we are able to secure the best possible exhibitor space and provide a full range of event services to exhibitors.

You might like to review the following:

For more information on the trade fairs we support please select your industry preference below:

Event Management – before, during and after

Export Solutions provides a one stop shop for Individual Companies, Government Agencies and Industry Bodies seeking to captialise on business opportunities that exist at international trade fairs and events. We act as a single source provider, eliminating the time consuming task of researching exhibitions and event service providers in foreign markets to ensure the objectives of our clients are met with minimum fuss and maximum result.

We are connected with experienced partners to provide a turn key solution at international trade fairs allowing us to handle all aspects of participation at such leading events whilst our clients get on with their business. Our proven approach provides a fully comprehensive event management package which is focused on your objectives for the event balanced with our input based on knowledge of the event and market place.

Our clients operate in diversified industries and in different global markets. Accordingly, we also provide event management services to reflect their requirements but providing tailored solutions for each specific project. Read more…

Global Focus

Export Solutions have been working with exporters for over 22 years providing specialist advice on furthering their international business activities. Over the last 8 years we have focused on international trade fairs in delivering effective solutions for our clients ranging from those are seeking new opportunities to those reinforcing their presence in an existing market.

Our experience is vast and varied. Export Solutions manages an extensive trade fair program each year across different industries and different countries based on proven events that deliver sustained results for exhibitors or represent emerging markets and industry sectors.

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Key route to market

We believe that international trade fairs provide the most effective route to market. International trade fairs provide a thriving meeting place for buyers and sellers from around the world and have been the key cornerstone of international business for centuries. They are the events where business is actually done!

Trade fairs, exhibitions and international events can be used as a powerful promotional tool for gaining exposure and new business opportunities in a new market whilst growing a business and reinforcing market position in an existing market. The value of face to face contact provided at events has never diminished and probably become even more prevalent in a time poor and virtual business world.

In fact participation at an international event can provide so much more for companies. Incorporating our expertise and experience, our clients have used trade fairs to: Read more…

What Constitutes a “Good” Trade Exhibition?

We’ve put together a list of what we think is really important in determining a “good” trade exhibition.

  • established and proven track record
  • well known and regarded by people in the industry and the market
  • availability of detailed and professional statistics and event report (a good web site is mandatory)
  • far reaching promotional campaign
  • excellent organisation – the official event’s website, promotional materials, response time from the organisers and their helpfulness/level of service
  • testimonials from past exhibitors
  • big is not always best
  • International Accreditation ( UFI- The Global Association of the Exhibition Industry in Paris)

Financial Assistance

Federal Government Grants

The Federal Government’s Export Market Development Grants (EMDG) Scheme provides $150 million per year to assist over 3000 exporters to offset certain overseas export marketing costs. These eligible expenses may include:

  • exhibition fee
  • overseas representation
  • an allowance for airfares and accommodation
  • communication costs
  • product samples/promotion costs
  • literature and advertising
  • the costs of engaging short-term marketing consultants in Australia and/or overseas

Around 65 per cent of companies that receive the grant have annual turnovers of less than $5 million.

Find more about EMDG

Key Issues to Remember

You have committed to participating in an international trade exhibition.  It’s a major investment in your export strategy. You want it to deliver results and ultimately export dollars. Proper planning and good organisation are the cornerstones to ensuring the event’s success for your company.

It is also highly advisable to select and brief a ‘Project Manager’ from the outset.

There are so many major and minor tasks to complete; a dedicated person is needed for the job. The following points outline key issues you should consider to maximise the success of your participation. They are designed as a checklist to be worked through as you prepare for the big event.

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