What Constitutes a “Good” Trade Exhibition?
We’ve put together a list of what we think is really important in determining a “good” trade exhibition.
- established and proven track record
- well known and regarded by people in the industry and the market
- availability of detailed and professional statistics and event report (a good web site is mandatory)
- far reaching promotional campaign
- excellent organisation – the official event’s website, promotional materials, response time from the organisers and their helpfulness/level of service
- testimonials from past exhibitors
- big is not always best
- International Accreditation ( UFI- The Global Association of the Exhibition Industry in Paris)
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