Key Issues to Remember
You have committed to participating in an international trade exhibition. It’s a major investment in your export strategy. You want it to deliver results and ultimately export dollars. Proper planning and good organisation are the cornerstones to ensuring the event’s success for your company.
It is also highly advisable to select and brief a ‘Project Manager’ from the outset.
There are so many major and minor tasks to complete; a dedicated person is needed for the job. The following points outline key issues you should consider to maximise the success of your participation. They are designed as a checklist to be worked through as you prepare for the big event.
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