What we do
Export Solutions provides a one-stop shop for Individual Companies, Government Agencies and Industry Bodies seeking to capitalise on business opportunities that exist at international trade fairs and events. We act as a single source provider and are connected with experienced partners to provide a turnkey solution at international trade fairs. This fully comprehensive approach allows you to get on with your business.
Beyond the obvious requirements for a successful event lie the thousands of logistical details you would never anticipate. With the right people available to provide support before, during and after the event you can ensure that your objectives are met.
We believe that international trade fairs provide the most effective route to market. They can be used as a powerful promotional tool for gaining exposure and new business opportunities. International trade fairs provide a thriving meeting place for buyers and sellers from around the world and have been the key cornerstone of international business for centuries. They are the events where business is actually done!
Why participate in a trade fair?
Participation at an international event can provide valuable results for companies, our clients have used trade fairs to:
Cost-effectively research your competitors, benchmark your product and check out the latest industry trends
Federal Government Grants (Australian Exporters)
The Australian Federal Government’s Export Market Development Grants (EMDG) Scheme provides $150 million per year to assist over 3000 Australian exporters to offset certain overseas export marketing costs. These eligible expenses may include:
- exhibition fee
- overseas representation
- an allowance for airfares and accommodation
- communication costs
- product samples/promotion costs
- literature and advertising
- the costs of engaging short-term marketing consultants in Australia and/or overseas
Around 65 per cent of companies that receive the grant have annual turnovers of less than $5 million.
A Good Show
We’ve put together a list of what we think is really important in determining a “good” trade exhibition.
- established and proven track record
- well known and regarded by people in the industry and the market
- availability of detailed and professional statistics and event report (a good web site is mandatory)
- far reaching promotional campaign
- excellent organisation – the official event’s website, promotional materials, response time from the organisers and their helpfulness/level of service
- testimonials from past exhibitors
- big is not always best
- International Accreditation ( UFI- The Global Association of the Exhibition Industry in Paris)
There are so many major and minor tasks to complete; a dedicated person is needed for the job. The following points outline key issues you should consider to maximise the success of your participation. They are designed as a checklist to be worked through as you prepare for the big event.
Ask yourself what do you want your participation to achieve? Your objectives may be one or more of the following:
- to assess the market and the opportunities for your product/service
- to gauge market competitiveness or ‘road test’ your product
- to identify potential customers/ agents/distributors/partners
- to expand your market presence
- to increase brand awareness
- to support your existing relationships
The following are all standard expenditure items:
- stand costs – the actual space and your stand/display
- equipment costs – ie hiring costs of furniture, equipment and electricals for your booth
- pre-show marketing – advertising, market research, organising meetings with contacts
- air fares, accommodation and visa costs (where applicable) for all staff
- promotional costs such as samples and giveaways, promotional literature – including translation costs for these (where applicable)
- freight costs – stand materials, literature, duties, product samples
- additional activities – attending events associated with the exhibition such as gala dinners, field trips and follow-up activities
Remember costs vary from country to country. Costs will also vary depending on the scale of your stand.
The location of your space within the exhibition venue is a crucial part of your planning. Try to determine and finalise this as soon as possible. Request a few options, ask questions about the space, physical layout of the venue, traffic flow and your near neighbours. Prime locations go quickly and as a first time, single space exhibitor, DO NOT expect the best location.
The purpose of pre-show marketing is to ensure your ‘visibility’ at the event, to promote your attendance to your current and potential customers and to ensure you meet and speak with the RIGHT people at the exhibition.
- Develop and implement your pre-show marketing strategy. It will include some or all of the following activities:
- defining objectives for the exhibition
- defining your target audience
- implementing direct marketing activities
- advising existing contacts of your presence at the show
- arranging an appointment program during (and/or after) the exhibition
- Target new contacts via a promotional campaign. This may include: advertising in local and/or event media, mail outs, flyers, phone calls, invitations to events
- Follow up on direct marketing activities
- Develop press materials and a press briefing kit. Some companies engage a professional PR person.
- Ensure deadlines are met for inclusion into the Show Catalogue – the event’s main marketing tool. It lists all exhibiting companies and their products/services and is widely distributed.