Background
Beurteaux is a family owned company
which manufactures lightweight
commercial and transport seating from
their new factory in Henderson, Western
Australia. The company is one of the
leading suppliers to the marine industry
worldwide, having fitted out some of the
world's largest high speed ferries with
seating for passengers, captains seats,
bars and restaurants. Beurteaux has
been operating since 1954 and in the
past ten years has become a successful
exporter to overseas markets.
Today, with the assistance of the
Export Market Development Grant
(EMDG) program, they have established
marketing offices in Japan, China,
Singapore, UK and the USA.
Challenge
Export Solutions began consulting to
Beurteaux in 1998 and ensured they
received maximum financial assistance from
the EMDG program.
This assistance was critical as Beurteaux
was progressively establishing offices
starting in Singapore and China and with
the legislation governing the EMDG
changing they needed to be sure they were
getting the best support possible from the
Export Grants.
Export Solutions made sure that
their internal administration was not
overburdened and made inefficient by over
documenting their marketing activities.
Solution
-
Export Solutions' own EMDG KITSM
played an integral role in providing expert
advice on how to properly capture the
critical supporting documentation required
for an EMDG claim. This documentation is
a crucial pivoting factor in whether grants
are approved.
How it works
-
The EMDG KITSM streamlined the process
of collecting data and enabled Beurteaux's
administration staff to concentrate on their
primary tasks
- Export Solutions provided expert advice
on structuring overseas marketing
activities to capitalise on the financial
support that was so important for
Beurteaux to be able to make an impact
in overseas markets
Some issues
The EMDG legislation is constantly being
amended. A major issue for Beurteaux
and Export Solutions was the cap placed
on claiming overseas representative offices
and the addition of a new eligible expense
category. Careful planning was required at
the start of each financial year to ensure
Beurteaux received the maximum
EMDG grant.
Key benefits
- Export Solutions' strategic advice enabled
Beurteaux to operate overseas offices
with the confidence that a significant part
of their costs would be defrayed
-
It also allowed for additional marketing
activities, such as providing potential clients
with full samples of their custom built seats
to help win new international business
The future
Beurteaux now supplies marine seating
solutions for the Fast Ferry Industry
throughout the world. Beurteaux are
considered world leaders in the development
of testing techniques and procedures to
meet the increasing demands of passenger
comfort and safety requirements for modern
High Speed Craft.
Offices have been established at convenient
locations to ensure immediate response to
client requests, and the company continues
to invest in the future of marine seating and
set new standards in design and service.
Constant research into all aspects of seat
design, materials and technology maintains
Beurteaux';s reputation as a world leader in
marine seating.
Quote from the client
'Export Solutions' management of the
EMDG was a crucial link in assisting
Beurteaux to expand its operations
overseas. With this support we were able
to optimise the grant from the government
and see our vision of a global enterprise
come alive.'
