ProWein goes China:
"ProWine Tasting Zone" in November in Shanghai
15th August 2012
China International Exhibitions, CIE, a member of Allworld Exhibitions are pleased to announce that ProWein, the world’s most prestigious wine exhibition will come to China with their "ProWine Tasting Zone" at Wine & Spirits China 2012, the specialist wine show of FHC China in Shanghai from 14-16 November 2012. This collaboration between CIE and Messe Düsseldorf, the organisers of ProWein, is an important step in the development of the wine market in China as it brings together the top wine show in the world with the premier food and wine exhibition in China.
"We are delighted that Wine & Spirits China at FHC has been chosen as the platform for ProWein to enter the China market. The combination of FHC’s 16 years successful track record, providing international food and wine companies with the most successful and recognized trade show in the country with Düsseldorf’s extensive knowledge in the specialist wine trade, guarantee an exhibition for wine professionals of the highest caliber, not seen before in China" says Brendan Jennings, General Manager, China International Exhibitions Ltd.
Confirming this major development for the wine sector in China, Messe Düsseldorf issued the following statement:
"At FHC China 2012, China’s leading trade fair for imported food and wines held in Shanghai from 14 – 16 November, the leading international trade fair ProWein in partnership with the publishing house Meininger Verlag will be organising a top-notch tasting and seminar range in the Wine & Spirits hall.
"Like no other event ProWein stands for the international variety and global trade in wines from throughout the world. China’s importers seek precisely this variety to be able to meet the growing demand on their market. At the "ProWine Tasting Zone", we bring the core expertise of ProWein together with local demand. At the same time, we are also taking a key step towards the internationalisation of ProWein in Düsseldorf," explains Hans Werner Reinhard, Deputy Managing Director at Messe Düsseldorf and Chairman of Messe Düsseldorf China Ltd.
The "ProWine Tasting Zone" covers an area measuring some 500m2 at "Wine & Spirits China", the dedicated wine segment at FHC 2012. Reflecting the dynamic development of the wine market in China "Wine & Spirits China" represents the largest segment at this year’s FHC.
In the "ProWine Tasting Zone" there will be some 300 international wines for open tasting. Here Messe Düsseldorf looks to its many years of successful collaboration with the renowned publishing house Meininger Verlag. Winning wines of the Great International Wine Prize, MUNDUS VINI 2012 will be presented here. In addition to being introduced to the winning wines, visitors can also expect a top-class seminar programme on topical themes in the wine industry."