Chinese wine market rebound with high exhibitor registration

01 June 2017

Chinese wine market rebound with high exhibitor registration

ProWine China 2017, 14 - 16 November, Shanghai

The wine industry in China has been developing into a period of stable growth. Chinese wine experts speculate that the amount of wine imports will continue to rise with more than a 30% increase. The wine market in 2017 will usher in a new golden period of strong growth. Under these market influences, ProWine China 2017 has received early interest and there has been a high demand of space from exhibitors. South Africa’s pavilion was the first to be confirmed while France still has the largest country pavilion by far. The pavilions of Italy, Spain, Canada, Austria, Australia and Georgia have undergone a significant expansion. The Macedonian (FYROM) and Hungarian pavilions have also just confirmed their participation along with numerous independent exhibitors quickly confirming in participation for this year’s trade show. With the growing demand of exhibitors, the organiser expects an increase of over 20% in exhibition space when compared to last year.

The fourth ProWine China, which concluded in November last year, successfully attracted 12,431 trade visitors, an increase of 20% from the 2015 edition. For three days, around 650 wine and spirit manufacturers, importers and distributors from 37 countries; featuring 13 country pavilions and 5 regional pavilions presenting their top products. In order to better facilitate trade buyers, ProWine China 2017 will be moved to halls W4 and W5 of Shanghai New International Expo Centre, close to the No.2 entrance hall.


In the name of fine wine: Take one trip and enjoy two grand events
Cooperation between ProWine China and Decanter, the renowned wine magazine dates back to the first edition of ProWine China in 2013. This year, Decanter Shanghai Fine Wine Encounter will be held during the same week of November. ProWine China 2017 and Decanter will join forces to hold 'Shanghai Fine Wine Week.' The fourth edition of Decanter Shanghai Fine Wine Encounter will be held on Saturday, 18 November 2017 at the Ritz Carlton Pudong Hotel, two days after ProWine China 2017 finishes. The concurrent event is expected to attract more trade buyers, facilitated by a joint promotion by ProWine China and Decanter. Trade visitors and buyers should not miss the trip to Shanghai in November. In the name of fine wine, take one trip and enjoy two grand events!


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Source: ProWine China, 25 May 2017


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