New Opportunities for Australia & New Zealand

Vitafoods Asia 2026 will see the addition of dedicated country pavilions for Australia and New Zealand, increasing visibility for Australian and New Zealand exhibitors showcasing innovations in the nutraceutical and functional food industries.

New Experiential Activities & Features

In 2026 there will be new features and education-oriented sessions, including interactive workshops (e.g., “Sensory Box” and “From Lab to Launch”), plus marketing and branding workshops and a new Pet Nutraceuticals Showcase.

Theme for Vitafoods Asia 2026

The overarching theme for Vitafoods Asia 2026 is "Nutraceuticals Trends Across Generations", focusing on redefining health and wellness across all life stages. This visionary theme emphasises cutting-edge science, natural ingredients, and personalised nutrition through technology, aiming to create a future where people not only live longer but live better. These include gut and microbiome health, cognitive and mental wellness, active body and longevity, and personalised and digital nutritional enablers.

"Vitafoods Asia 2026 is set to redefine the future of health and wellness by embracing cutting-edge science, natural ingredients, and personalised nutrition technologies. Our theme, 'Nutraceuticals Trends Across Generations,' envisions a world where people not only live longer but thrive at every stage of life. This year, the event will be 30% bigger and feature greater international participation, making it a truly global platform to explore innovative solutions that cater to the unique health needs of each generation, from Boomers to Generation Alpha. Together, we are fostering a healthier and more vibrant future for all." added Rose Chitanuwat, Regional Portfolio Director – ASEAN, Informa Markets.

As an Australian brand, Healthy Care values Vitafoods as a global platform to connect with partners across markets and gain insights into evolving health and wellness trends. This marks our first participation at the event, and we see Vitafoods as an important opportunity to further expand our reach across Southeast Asia. We look forward to building strong partnerships and contributing to conversations shaping the future of nutrition.

Michael Wu, General Manager, Nature's Care Manufacture Pty. Ltd. (Australia).

Contact Us for Exhibiting Options

For more information about participating in the Australian and New Zealand pavilion at Vitafoods Asia 2026, contact Katarina Dayoan at katarina@exportsolutions.com.au or learn more at www.vitafoodsasia.com.

Read the full Press Release: Vitafoods Asia 2026 Expands by 30%: A Bigger, More Dynamic Trade Event with Exciting New Features & Increased International Participation