Be part of Pure London 2022 – the UK’s leading fashion trade event

28 April 2022

Be part of Pure London 2022 – the UK’s leading fashion trade event

Pure London is back at the iconic Olympia, London on 17 to 19 July 2022!

As the largest and longest running fashion trade show in the UK - Pure London is a must attend event in the diaries of key buyers for over 70 seasons.

Pure London provides a global platform for womenswear, jewellery, accessories and footwear brands. Offering designers the opportunity to meet with real buyers including some of the industry’s biggest names from Selfridges, ASOS, John Lewis, Harrods, Marks & Spencer and other award winning retailers.

With over 79% of visitors responsible for purchasing decisions, Pure London is the gateway to launch or increase your sales to the UK and Europe.

Great locations are still available, but spaces are filling quickly.

To discuss exhibiting options or to secure your location at Pure London 2022, contact Susan O'Connell at Export Solutions.


About Pure London

Pure London is so much more than a fashion trade show. We bring together the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections.

Featuring a carefully curated line up of UK and International womenswear, accessories & footwear, and jewellery collections with sustainability at its heart, Pure London caters to all buying needs.

There is also the opportunity for manufacturers and fabric suppliers to showcase at sourcing show Pure Origin, which, together with Pure London is the only show in the UK that hosts the entire fashion supply chain under one roof.


Who can you expect to meet at Pure London


Photos from Pure London


Downloads and links



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