Be at the very heart of the fashion industry with Pure London. The light-filled hall and stunning period architecture makes Olympia London the ideal location to showcase your collections to thousands of top retailers.
Welcoming over 17,000 visitors annually from around the globe, Pure London attracts some of the industry’s biggest names, with buyers from Selfridges, ASOS, John Lewis, Harrods and Marks & Spencer, alongside award winning independent retailers.
There is also the opportunity for manufacturers and fabric suppliers to showcase at sourcing show Pure Origin, which, together with Pure London is the only show in the UK that hosts the entire fashion supply chain under one roof.
Hyve is listed on London Stock Exchange, with over 1,200 colleagues working worldwide. Hyve organises more than 120 events every year across Europe, Asia, Africa and South America.
Appointed exclusive representative in Australia and New Zealand, we are in direct contact with the organising team. Our role is to assist all Australian and New Zealand businesses interested in participation at Pure London.