ProWine China

ProWine China - 12 - 14 November 2024, China

Dates: 12-14 November 2024

Location: Shanghai New International Expo Centre (SNIEC), China 

In its 11th  year ProWine China has become firmly established in Shanghai. As the leading trade fair for the wine and spirits industry in the Chinese mainland, ProWine Shanghai 2023 was held from November 8 to 10 at SNIEC (Shanghai New International Expo Center) to celebrate its 10th anniversary. Wineries, trade buyers and industry partners from home and abroad leveraged the three-day event to meet pent-up demand and set up the meetings for global wine professionals. This eagerly awaited event signifies the successful comeback of global exhibitors to the Chinese market post the pandemic, making ProWine Shanghai one of the most influential exhibitions in the wine and spirits market in Asia.

More visitors came from provinces and cities like Beijing, Guangdong, Xinjiang, Hainan, Shandong, Liaoning and Fujian who were able to view and taste first-hand a wide variety of wine and spirits. 


85 Australian companies in 2019
19,250sqm of exhibition space
20,640 trade visitors
820 exhibitors from 37 countries
20 country pavilions
Over 30 sessions of masterclasses

Stand Options

Walk on Stand Package

Ideal where you are taking a stand in a specific location around the Halls.  
The “walk on package” comprises an eco-friendly system build; fascia with your name and stand number; and furniture including info counter and meeting table and chairs.  
We can dress up the build with high quality wall graphics, to complement your product display.
Illustrative only

Custom Build

Ideal for large exhibitors who would like to build their own custom stand design
Available for stands from 18sqm in size. 
We can assist with design, and obtain competitive pricing from our reliable stand builder. 

Contact us

Katarina Dayoan Or complete the enquiry form via the below link.

Organised by

Informa markets logo


Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Informa Markets organises some 500 exhibitions around the world each year.


Appointed as Informa Markets’ exclusive representative in Australia. We are the joint-representative for ProWine China and are in direct contact with organising team. Our role is to assist all Australian businesses interested in participating at ProWine China.

Interested in attending as a buyer?

Free registration is available through this link to the Organisers website.

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